Leadspace Raises $21M Series C Funding to Fuel Growth, as AI Continues to Transform B2B Sales & Marketing

• B2B organizations, following in the footsteps of consumer brands, are increasingly using big data and AI to drive more targeted relevant engagement and faster growth

• Leadspace’s unique Audience Management Platform – combining data management and predictive analytics – drives powerful results for leading B2B customers such as Microsoft, Marketo and RingCentral

• Series C funding led by Arrowroot Capital and JVP will support continued AI product leadership and customer growth in US and Israel

SAN FRANCISCO, CA, December 19, 2017 — Leadspace, the first B2B Audience Management Platform for Marketing and Sales, today announced it has raised $21 million in Series C funding, led by Arrowroot Capital and existing investor Jerusalem Venture Partners (JVP). Leadspace will use the funding to support its rapid customer growth, continue to develop its pioneering Audience Management Platform, and further entrench its position as the only end-to-end data and predictive intelligence solution for B2B Marketing and Sales.

“We believe AI is revolutionizing B2B Sales and Marketing as more and more companies are seeing the results,” commented Matthew Safaii, Managing Partner at Arrowroot Capital. “Leadspace has pioneered this space, built an unrivaled platform and won an incredible list of customers. We are excited to partner with the company on the next stage of its growth.”

With the increase in Account Based Marketing coupled with traditional content marketing, audiences are increasingly overwhelmed with marketing messages. It is more critical than ever to engage B2B audiences with specific, relevant, aligned and valued interactions. Leadspace’s Audience Management Platform, with its combination of unparalleled 3rd-party data sources and Artificial Intelligence (AI), enables Marketing and Sales teams to precisely find and target ideal customers, recommend how to best engage them, and enrich their internal databases with a single, consistent source of truth. Over the last year, customers such as Microsoft, Marketo, AppDynamics, HP Enterprise and N3 have used Leadspace to transform their B2B Marketing efforts through data management and AI.

“Leadspace helps companies to empirically determine their best accounts that have the highest propensity to buy, and identify key micro-segments within verticals so that they can build highly targeted ABM programs,” commented Chandar Pattabhiram, CMO of Coupa and former CMO Marketo. “It is essential to build these programs on a solid foundation of data and analytics, and this is Leadspace’s key strength.”

Min Wang, VP Digital Marketing at Brocade, agreed:

“Leadspace is helping us build a highly-personalized, buyer-driven purchase process,” said Wang. “By combining accurate, relevant data with tools like predictive scoring, persona building and lead-to-account matching, we are developing a much more relevant set of interactions for our prospects and customers.”

The Series C funding round will support additional investment and innovation in the Israel- based AI platform and team, as well as growth in the customer team in San Francisco and Denver to support Leadspace’s continued growth.

“Leadspace’s rapid and consistent growth is a result of their innovative technology, which addresses a significant market need,” said Raffi Kesten, JVP Managing Partner. “The company’s data management and predictive analytics platform, powered by AI, is helping enterprises and mid-market companies maximize sales and marketing potential, and we believe their extraordinary growth will only continue.”

About Leadspace:
Leadspace’s Audience Management Platform enables B2B companies to better engage customers and drive faster growth by allowing marketers to find and know their audiences. As internal and external data multiplies, Leadspace uses AI to provide a single source of truth across all sales and marketing data, identify net new account and individuals, and recommend the best marketing activities. Updated in real time, data and intelligence remains constantly accurate and actionable and can be consistently used across sales, marketing and advertising channels. Based in San Francisco and Israel, Leadspace is trusted by more than 130 B2B brands and 7 of the 10 largest enterprise software companies, including Microsoft, RingCentral and Marketo. For more, visit: http://www.leadspace.com

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Jerusalem Venture Partners™ is a leading international Fund with strong presence in Israel and New York. For the past 30 years, JVP has been instrumental in building some of Israel’s international category leaders, scaling them to North America, Europe and Asia, with significant ownership positions. JVP invests early, taking large positions on a low-cost basis, and then invests in the companies again, to maintain and increase its position, with leading third party international Funds.

A Defining Moment for Cybersecurity, for JVP, and for Israel/US Cooperation: CyberArk’s $25B Merger with Palo Alto Networks

Last week marked a moment of both pride and reflection for all of us at JVP. The announcement of CyberArk’s $25 billion acquisition by Palo Alto Networks is not just a landmark deal in the cybersecurity landscape—it’s a powerful validation of the JVP Way, our approach to company building that continues to define our firm today.

While we are no longer CyberArk shareholders, having exited our position a few years after its IPO, we were proud to have been CyberArk’s leading and largest shareholder from its early days to several years after it became a public company and its emergence as an international category leader. While I was Chairman of the company, we partnered closely with the founders during the most formative years of its journey. Back in 2011, when many investors were ready to sell the company for $120 million, JVP chose to reinvest and increased our position to 47%, buying out early shareholders, bringing in Goldman Sachs as an equity investment partner, and partnering with management to lay the foundation for a strong international expansion. That pivotal moment gave the company the opportunity to scale into a true global market leader.

CyberArk has always been ahead of the curve—pioneering insider threat protection, secrets management, machine-to-machine authentication, and most recently, preparing the world for secure Agentic-AI infrastructure. Its merger with Palo Alto Networks positions it to lead the AI era with a fully integrated, end-to-end security platform.

We invite you to revisit JVP’s unique role in CyberArk’s growth in this Forbes feature, Reuters press, and from CyberArk’s newsroom.

This milestone is a reminder that JVP’s tried and true approach – invest, reinvest, roll up our sleeves, and work diligently alongside founders and management teams to build category leading global companies – works. The JVP Way, developed over 30 years, is what enables JVP to build companies that lead and transform industries to the benefit of our investors.

Today, we continue to apply the same methodology to our current portfolio with company after company surpassing the $100 million revenue threshold, with JVP owning 40% or more, as they too become category-leading international businesses.