Reinventing Sugar: DouxMatok Raises $22 Million in Series B Round

DouxMatok Accelerates Commercializing Great Tasting Sugar Reduction Solution in Foods, Raising $22 Million Series B Round from Leading Financial and Strategic Investors

DouxMatok is making strides to commercialize its game-changing solution for sugar reduction, while making the food we love healthier

Michal Drayman, JVP Partner. “As one of it’s first investors, JVP is proud to see how pioneering research and a technological idea has become a worldwide Foodtech company”

Petach Tikva, Israel, June 19th 2019 – DouxMatok, a food-tech company and pioneer in the development of efficient flavor delivery, announced today it has raised $22 Million in a series B funding round. This funding enables large scale production and sales of its game changing sugar reduction solution to the food industry, as it commercializes in Europe and North America. The round, led by BlueRed Partners from Singapore, includes strategic investors Südzucker AG, the largest European sugar company, Royal DSM, a global leader in science-based nutrition, health and sustainable living, and Singha Ventures, a corporate venture fund of Singha Corporation, as well as a number of existing shareholders such as Jerusalem Venture Partners.

The first product developed under DouxMatok’s proprietary efficient flavor delivery platform is a sugar-based sugar reduction solution. Food products made with this solution of 40% less sugar than when made with the original recipes, are proven to be the same quality without compromising taste, mouthfeel, or texture. DouxMatok provides an answer to the growing concern from consumers around too much added sugar in their diets and the global call, including from regulators, for reduced sugar in food products.

Eran Baniel, DouxMatok CEO and Co-Founder stated: “We’re grateful to our new investors and existing ones for making it possible for the company to speed up growth so as to meet the huge market demand we’re experiencing.”

Michal Drayman, JVP Partner. “As one of it’s first investors, JVP is proud to see how pioneering research and a technological idea has become a worldwide Foodtech company. DouxMatok represents the epitome of JVP’s Foodtech vision, where technology changes the way we eat without compromising taste or feeling. The ability to address global challenges such as obesity and diabetes makes Douxmatok a revolutionary company, a true example of the enormous potential of Israeli knowledge and research.”

DouxMatok is soon expected to complete the industrial manufacturing of its sugars in Europe, jointly with Südzucker AG, the largest European sugar company, followed by commercialization in North America. Initial commercial quantities of DouxMatok sugar are expected to be available in the last quarter of 2019.

About DouxMatok
DouxMatok is pioneering the development of efficient flavor delivery technologies while improving the nutritional profile of food products. Patented through 20 granted patents, its sugar reduction solution maximizes the efficiency of sugar delivery to the mouth’s sweet taste receptors and enhances the perception of sweetness, enabling substantial sugar reduction without compromising taste, mouthfeel, or texture. Independent consumer and expert sensory panel tests, conducted by a Nielsen subsidiary, have confirmed that, when using DouxMatok sugar, it is possible to reduce more than 40% of the sugar content in a wide range of food products while retaining the same taste profile. On October 2018, DouxMatok was awarded the Prime Minister of Israel Innovation Prize for 2018. For more details:
www.douxmatok.com

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Jerusalem Venture Partners™ is a leading international Fund with strong presence in Israel and New York. For the past 30 years, JVP has been instrumental in building some of Israel’s international category leaders, scaling them to North America, Europe and Asia, with significant ownership positions. JVP invests early, taking large positions on a low-cost basis, and then invests in the companies again, to maintain and increase its position, with leading third party international Funds.

A Defining Moment for Cybersecurity, for JVP, and for Israel/US Cooperation: CyberArk’s $25B Merger with Palo Alto Networks

Last week marked a moment of both pride and reflection for all of us at JVP. The announcement of CyberArk’s $25 billion acquisition by Palo Alto Networks is not just a landmark deal in the cybersecurity landscape—it’s a powerful validation of the JVP Way, our approach to company building that continues to define our firm today.

While we are no longer CyberArk shareholders, having exited our position a few years after its IPO, we were proud to have been CyberArk’s leading and largest shareholder from its early days to several years after it became a public company and its emergence as an international category leader. While I was Chairman of the company, we partnered closely with the founders during the most formative years of its journey. Back in 2011, when many investors were ready to sell the company for $120 million, JVP chose to reinvest and increased our position to 47%, buying out early shareholders, bringing in Goldman Sachs as an equity investment partner, and partnering with management to lay the foundation for a strong international expansion. That pivotal moment gave the company the opportunity to scale into a true global market leader.

CyberArk has always been ahead of the curve—pioneering insider threat protection, secrets management, machine-to-machine authentication, and most recently, preparing the world for secure Agentic-AI infrastructure. Its merger with Palo Alto Networks positions it to lead the AI era with a fully integrated, end-to-end security platform.

We invite you to revisit JVP’s unique role in CyberArk’s growth in this Forbes feature, Reuters press, and from CyberArk’s newsroom.

This milestone is a reminder that JVP’s tried and true approach – invest, reinvest, roll up our sleeves, and work diligently alongside founders and management teams to build category leading global companies – works. The JVP Way, developed over 30 years, is what enables JVP to build companies that lead and transform industries to the benefit of our investors.

Today, we continue to apply the same methodology to our current portfolio with company after company surpassing the $100 million revenue threshold, with JVP owning 40% or more, as they too become category-leading international businesses.