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Copilot, the First Automated Customer Experience Platform for Connected Devices, Raises $5M led by JVP

Co-Founded by two Israeli pilots, Copilot aims to reinvent the way consumer electronics manufacturers engage with their customers

New York, NY, Tel Aviv — Copilot, the world’s first automated customer experience platform designed for connected consumer products, today announced it has raised $5 million from the leading global venture capital firm Jerusalem Venture Partners (JVP). Based out of New York City and Tel Aviv, the company is adding thousands of new devices to its platform every day and will use the new capital to expand to New York City and target new markets. Filling this much needed gap, Copilot has landed customers around the world, serving the likes of Polaroid, Safedome, Palo Alto Innovation and Brooklyness, among others.

While CRMs and similar platforms have long dominated the customer service and customer experience categories, Copilot is the first of its kind to effectively leverage data and engage consumers across smart and IoT (Internet of Things) devices. Copilot’s platform enables brands and manufacturers to better understand the behaviors and needs of consumers, and to build a thoughtful relationship with them across their connected devices. Companies that employ Copilot improve onboarding, reduce product returns, boost product ratings and open new channels of revenue, giving them a critical advantage that increases overall customer satisfaction and builds Lifetime Value.

With this initial investment, Copilot joins JVP’s diverse portfolio of growth stage companies in emerging categories such as cybersecurity, food tech, AI, computer vision, and data and analytics, among others. JVP recently announced a new partnership with Mars to fuel food tech innovation in Israel as well as with AstraZeneca in the Digital Health domain.

“Our vision is to build a more meaningful journey between customers and brands in our increasingly connected world,” said Co-Founder Tsiki Naftaly. “We’re proud to be working together with JVP, which has been the most dynamic and farsighted venture capital firm in Israel, with a global track record of helping emerging companies grow.”

“Copilot is a cutting edge company that offers yet more evidence of the dynamic entrepreneurial spirit of Israel,” said JVP Founder and Executive Chairman Erel Margalit. “The digital revolution must translate into concrete improvements in people’s lives, and Copilot can help achieve that.”

Naftaly, along with fellow Israeli Army pilot, Zvi Frank, founded Copilot in 2016 as a spinoff of leading IoT solutions provider, Zemingo, which they also founded. Between Zemingo and Copilot, Naftaly and Frank have established a robust ecosystem of support for makers of connected devices, allowing every organization between startups and Fortune 500 companies to create personal experiences for customers through its connected devices. Prior to Copilot, Frank started conference calling company, Interwise, which was sold to AT&T in 2007.

Frank and Gadi Porat, JVP partner and board member in Copilot, have previously worked together and realized a natural opportunity to join forces again, this time with JVP’s investment team. “We have decided to invest in Copilot since we believe that a similar revolution made by Salesforce in the enterprise market 20 years ago, will be made by Copilot with respect to IoT and the consumer devices market through the CXM platform,” said Porat.

About Jerusalem Venture Partners (JVP)

Jerusalem Venture Partners (JVP), was founded and led by Dr. Erel Margalit, is an internationally renowned venture capital fund. JVP has to date raised $1.4 billion across 9 funds, and has been listed numerous times by Preqin, and other rankings, as one of the top-ten consistently performing VC firms worldwide. JVP has built over 140 companies, leveraging a broad network of partners and market expertise to help companies become global market leaders. JVP has been chosen by Ney York City and EDC to lead the cyber security cyber huh in NYC. Among the pioneering firms of the Israeli venture capital industry, JVP has been instrumental in building some of the largest companies out of Israel, facilitating 12 Initial Public Offerings on NASDAQ including CyberArk Software (NASDAQ: CYBR, $4.7 billion mkt. cap.), QLIK Technologies (NASDAQ: QLIK, then $4 billion mkt. cap.) and Cogent Communications (NASDAQ: CCOI, $3 billion mkt. cap.) and more https://jvpvc.com/

About Copilot:

Copilot is the leading automated Customer Experience platform for consumer electronics companies. The platform delivers on the promise of IoT (Internet of Things) by offering manufacturers of connected consumer products and smart home devices the opportunity to automatically engage end users with meaningful, data-driven and behavior-based communications. Companies that employ Copilot improve onboarding, reduce product returns, boost product ratings and open new channels of revenue, giving them a critical advantage that increases overall customer satisfaction and builds Lifetime Value. Learn more about Copilot at http://www.Copilot.cx.

Notes for Editors:

Copilot is an automated customer experience management platform focused on increasing customer satisfaction, retention and lifetime value. By building strong and smart relationships with customers of connected devices, the fully integrated platform prevents product returns by identifying and communicating with customers that are struggling with product setup, improves store ratings by interacting with happy users at the right moment, provides product design insights by identifying frequently and rarely used features, and helps generate revenue by promoting new products, offers and subscriptions to the right customer.

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A Defining Moment for Cybersecurity, for JVP, and for Israel/US Cooperation: CyberArk’s $25B Merger with Palo Alto Networks

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Last week marked a moment of both pride and reflection for all of us at JVP. The announcement of CyberArk’s $25 billion acquisition by Palo Alto Networks is not just a landmark deal in the cybersecurity landscape—it’s a powerful validation of the JVP Way, our approach to company building that continues to define our firm today.

While we are no longer CyberArk shareholders, having exited our position a few years after its IPO, we were proud to have been CyberArk’s leading and largest shareholder from its early days to several years after it became a public company and its emergence as an international category leader. While I was Chairman of the company, we partnered closely with the founders during the most formative years of its journey. Back in 2011, when many investors were ready to sell the company for $120 million, JVP chose to reinvest and increased our position to 47%, buying out early shareholders, bringing in Goldman Sachs as an equity investment partner, and partnering with management to lay the foundation for a strong international expansion. That pivotal moment gave the company the opportunity to scale into a true global market leader. 

CyberArk has always been ahead of the curve—pioneering insider threat protection, secrets management, machine-to-machine authentication, and most recently, preparing the world for secure Agentic-AI infrastructure. Its merger with Palo Alto Networks positions it to lead the AI era with a fully integrated, end-to-end security platform. 

We invite you to revisit JVP’s unique role in CyberArk’s growth in this Forbes featureReuters press, and from CyberArk’s newsroom.

This milestone is a reminder that JVP’s tried and true approach – invest, reinvest, roll up our sleeves, and work diligently alongside founders and management teams to build category leading global companies – works. The JVP Way, developed over 30 years, is what enables JVP to build companies that lead and transform industries to the benefit of our investors.

Today, we continue to apply the same methodology to our current portfolio with company after company surpassing the $100 million revenue threshold, with JVP owning 40% or more, as they too become category-leading international businesses.