GamEffective Raises $11 Million Series B Round to Grow its Employee-Centric Platform

GamEffective, a platform that drives workforce motivation and learning, raised $11M in a funding round led by Jerusalem Venture Partners (JVP)
Existing investors 2B Angels, CE Ventures and others also participated in the round along with new investor La Maison, bringing total investment in the company to $21M
The world’s largest companies are using GamEffective’s SaaS platform to engage employees in over 30 countries in 6 continents, driving engagement, motivation and learning
Based in New York and Israel, the company will use the funds to grow its sales and customer success presence worldwide
New York, April XXX, 2018 – GamEffective, a leader in Workforce Digital Motivation and Next-Gen Learning, announced today that it has raised a Series B round of $11M in funding, bringing the total amount raised by the company to $21M. The round was led by Jerusalem Venture Partners (JVP), and joined by new investor La Maison, together with existing investors 2B Angels, CE Ventures, Lipman, Chomski, Yaniv Tal, Eshbol and others.

GamEffective uses gamification and real-time feedback to transform productivity, engagement and learning in the modern workplace, by using the principles of behavioral psychology, motivation and gamification as well as next-gen learning.

GamEffective’s pioneering “Engagement Automation” capability defines audiences and triggers to engage in mass personalized conversations with employees about their performance and learning goals. Its ability to personalize microlearning on the go, based on real-time performance metrics, pushing engagement with the right learning at the right time, is at the forefront of changes in how organizations will drive learning in the future.

GamEffective’s platform is used by the world’s largest companies to drive employee performance and learning in over 30 countries and 6 continents, including some of the world’s best-known brands such as Microsoft, Unilever, Novartis, Singtel and more. With offices in New York and Tel Aviv, the company plans to use the funding to develop its product and grow it sales and customer success functions.

Gal Rimon, the Company’s Founder and CEO, said “the HR technology space is undergoing widespread change as companies move away from legacy HR applications which have failed to engage employees, towards a continuous engagement model that drives daily learning and engagement with performance and business goals and a constant dialogue with managers. Our employee-centric approach means that we surround employees with engaging next-gen learning and performance management instead of today’s legacy HR approach”.

“We are very pleased with the progress GamEffective has made since our first investment in the company,” said Raffi Kesten, JVP Managing Partner. “Next generation HR technology is developing rapidly as legacy Learning Management Systems and performance management are undergoing a process of transformation. The entire field is changing, and old systems are no longer suitable for the new generation of employees, and old paradigms related to HR management, target achievement and employee motivation are no longer relevant. In light of these challenges and changes, GamEffective’s technology creates an innovative work environment that improves employee performance and creates value for the organization”.

About GamEffective

GamEffective engages employees to drive performance, motivation and learning. Its platform uses the principles of behavioral psychology, motivation and gamification as well as next-gen learning. On the performance side, it drives daily employee goals and engagement, like a fitness tracker for work. On the learning side, it is a push microlearning engagement platform, helping companies engage employees to improve performance, motivation and learning. The GamEffective platform can easily integrate with existing enterprise applications, providing a deep and effective gamification solution that significantly improves performance and is easily integrated into existing systems. GamEffective’s innovative platform is used by leading multinationals.

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Jerusalem Venture Partners™ is a leading international Fund with strong presence in Israel and New York. For the past 30 years, JVP has been instrumental in building some of Israel’s international category leaders, scaling them to North America, Europe and Asia, with significant ownership positions. JVP invests early, taking large positions on a low-cost basis, and then invests in the companies again, to maintain and increase its position, with leading third party international Funds.

A Defining Moment for Cybersecurity, for JVP, and for Israel/US Cooperation: CyberArk’s $25B Merger with Palo Alto Networks

Last week marked a moment of both pride and reflection for all of us at JVP. The announcement of CyberArk’s $25 billion acquisition by Palo Alto Networks is not just a landmark deal in the cybersecurity landscape—it’s a powerful validation of the JVP Way, our approach to company building that continues to define our firm today.

While we are no longer CyberArk shareholders, having exited our position a few years after its IPO, we were proud to have been CyberArk’s leading and largest shareholder from its early days to several years after it became a public company and its emergence as an international category leader. While I was Chairman of the company, we partnered closely with the founders during the most formative years of its journey. Back in 2011, when many investors were ready to sell the company for $120 million, JVP chose to reinvest and increased our position to 47%, buying out early shareholders, bringing in Goldman Sachs as an equity investment partner, and partnering with management to lay the foundation for a strong international expansion. That pivotal moment gave the company the opportunity to scale into a true global market leader.

CyberArk has always been ahead of the curve—pioneering insider threat protection, secrets management, machine-to-machine authentication, and most recently, preparing the world for secure Agentic-AI infrastructure. Its merger with Palo Alto Networks positions it to lead the AI era with a fully integrated, end-to-end security platform.

We invite you to revisit JVP’s unique role in CyberArk’s growth in this Forbes feature, Reuters press, and from CyberArk’s newsroom.

This milestone is a reminder that JVP’s tried and true approach – invest, reinvest, roll up our sleeves, and work diligently alongside founders and management teams to build category leading global companies – works. The JVP Way, developed over 30 years, is what enables JVP to build companies that lead and transform industries to the benefit of our investors.

Today, we continue to apply the same methodology to our current portfolio with company after company surpassing the $100 million revenue threshold, with JVP owning 40% or more, as they too become category-leading international businesses.