IAC is sampling a mobile phone with Siano Digital Mobile TV receiver, NDS Conditional Access and Electronic Program Guide (EPG) and CyberLink Mobile TV Solution to introduce a complete and integrated mobile TV phone and platform to the market.

Early samples of the IAC mobile TV phone, enabled by the package provided by the NDS-CyberLink-Siano alliance, will be demonstrated in the Siano booth (Mobile Zone area, Stand 255) and NDS Stand and the IBC Mobile Zone at IBC.

The integration of NDS, CyberLink and Siano’s technologies into IAC’s portable multimedia devices enables the companies to drive market interest in advanced multimedia capabilities for handheld devices that include mobile TV functionality. Additionally, it will create a high performing, low power, cost-effective platform for deployment into multiple products such as cell phones and other smart handheld devices.

“We are excited that the relationship we began with Siano in May has now led to the development and demonstration of this mobile TV phone, marking our entry into the MDTV market,” said Michael Chen, senior vice president of IAC. “The collaboration with Siano, NDS and CyberLink combines the field proven technologies of the leaders in this space to meet our needs for addressing future products in many geographic regions and adapting to various MDTV standards.”

The ongoing collaboration between the companies will provide integration of digital pay-TV market leader NDS’s VideoGuard® Mobile Conditional Access, digital rights management (DRM) technology and EPG with Siano's semiconductor MDTV receivers and multimedia software provider CyberLink’s mobile multimedia player.

Headquartered in the UK, NDS solutions secure service revenues of more than $30 billion, and are used by more than 65 million pay-TV subscribers worldwide. NDS VideoGuard Mobile provides mobile operators, content providers and original equipment manufacturers (OEMs) with the content protection and business enabling features they need to capitalize upon the enormous potential of content distribution throughout a variety of mobile content distribution networks.

Jonathan Berman, NDS director of mobile business development, said: "NDS is proud to be one of the three companies selected by IAC to build its mobile TV platform. Being part of this cooperation enables NDS to leverage our proven experience as a conditional access and DRM provider to the benefit of both mobile platforms and handset manufacturers.”

CyberLink Corp., a world leader in digital home solutions headquartered in Taiwan, provides channel previewing and switching via the CyberLink Mobile TV Solution’s electronic service guide (ESG) viewer. CyberLink offers a multi-standard mobile TV player enabling the decoding and playback of TV accessed via Siano’s tuner-demodulator chipset. CyberLink Mobile TV Solution also enables conditional access to pay-TV content via NDS’ subscription service.

“CyberLink Mobile TV Solution delivers the software part of this project, providing program previewing, conditional access, decryption of premium content, and the playback of video and TV,” said Alice. H. Chang, CyberLink CEO. “Together with our leading partners in this field, CyberLink is offering a total software solution for accessing pay-TV content via a mobile device.”

Siano Mobile Silicon, headquartered in Israel, designs and markets semiconductor solutions for the emerging MDTV market. Its first product, the SMS1000, is now in mass production stage, and has been designed into a number of handheld devices that will be launched to market in H2/2006 and H1/2007. The SMS1000, integrated into Inventec Appliances' mobile TV phone, is the only multi-standard MDTV receiver chip in the market, and the one that consumes the lowest battery power among all MDTV receivers.

"After being selected by Inventec Appliances earlier this year into a wide range of upcoming mobile TV devices, Siano is now marking an important milestone by helping to create this integrated package," said Ronen Jashek, director of technical marketing, Siano. "This alliance with NDS, CyberLink and Siano will shortly result in a line of high performance, low power, user friendly, cost effective mobile TV devices made by Inventec Appliances.”